Agenda

© 2019 by JOSHUA TREE CONFERENCE GROUP

MICA AGENDA

2020

Wednesday, February 5, 2020

Event Venue:

Flourish Atlanta
3143 Maple Drive NE

Atlanta, Georgia 30305

11:45 pm - 12:30 pm

Lunch

12:40 pm - 1:45 pm

Master Class sponsored by Title Sponsor- TBD

Coming soon!

2:00 pm - 2:50 pm

STR- Southeastern Product Review

Multifamily short term rentals are rapidly evolving into their own high-income asset class with its own operational experts, lenders and customers. Developers and operators from the Southeast will present case studies of various models - master leased, renter-initiated hosting, corporate rentals and lease-up period hotels. The goal of the session is to leave with a localized understanding of the revenue potential and operational challenges of this new business model.

3:00 pm - 3:50 pm

Innovation Implementation Deep Dive - Smart Home

We want conference attendees to leave with a clearer understanding of the step-by-step requirements of implementing new technology. In this session, a smart home company will briefly present its offering to a risk manager, a senior multifamily operator or developer. The panelists will critique the product, process, contract, project management, security and other concerns that emerge during due diligence. The presenting company will be supported by a client that has already implemented the solution and can address the concerns of the evaluators with their own hard-won experience.

3:50 pm - 4:15 pm

Break 

4:15 pm - 5:05 pm

Great Human Experiences without Technology

Innovation isn't just technology and software. Apps and wifi aren't the only things residents value. Connectedness, health, fitness, engagement and community can be key improvements - for residents and associates - in properties that lack them. Presenters will share program ideas for soft amenities that create goodness without silicon chips and instruction manuals.

5:15 pm - 6:30 pm

Networking Reception

Thursday, February 6, 2020

Event Venue:

Flourish Atlanta
3143 Maple Drive NE

Atlanta, Georgia 30305

8:00 am - 8:45 am

Hosted Breakfast Meetups

No conference can encompass all of the timely ideas for connecting attendees. Advisory board members will host themed breakfast tables to foster discussion on a series of topics that interest them most.

9:00 am - 9:50 am

Transformative Solutions for Creating Housing Affordability

As the housing affordability crisis grows more dire, we are presenting several new ideas from companies that take new approaches to making land, financing or building more affordable per unit.

- Land utilization
- Modular building and 3-D printing
- Equity-building while renting
- Co-living

9:50 am - 10:00 am

Networking Break 

10:00 am - 10:50 am

Innovation CEO Interview

11:00 am - 11:30 am

Networking Break 

11:30 am - 12:20 pm:

Not a High-rise - Amenity Solutions for Affordable and Workforce Housing

90% of multifamily communities are not Class A, infill high-rises. Most technology and amenity solutions target the wealthiest demographics and are not viable in middle-income family communities. Our goal with this session is to highlight amenity services and conveniences that differentiate living for the mass of renters.

12:30 pm - 1:15 pm

Lunch

1:30 pm - 2:20 pm

Demographics, Politics and Trends

Long-term wages are flattening for most of America. Dollar General stores are outpacing the creation of all other retail. High-income, highly-skilled workers can work anywhere on the globe. Rent control initiatives are on the rise and part of the conversation in presidential politics. Can a market researcher or economist create an understandable narrative around all of this? What does it mean for the near future of investing in and operating multifamily communities across the United States?

2:20 pm - 2:45 pm

Caffeine Break

2:45 pm - 3:35 pm Concurrent Sessions:

Institutional Broker Opinions of Value - STR Case Studies


Case Studies

  • Master lease

  • Renter-initiated

  • Hotel in lease-up

3:35 pm - 4:00 pm

Networking Break

4:00 pm - 5:00 pm

Innovation Implementation Deep Dive - Software

In this session, a marketing software company will briefly present its offering to a risk manager, a senior multifamily operator or developer. The panelists will critique the product, process, platform integration, contract, project management, security and other concerns that emerge during due diligence. The presenting company will be supported by a client that has already implemented the solution and can address the concerns of the evaluators with their own hard-won experience. The goal of the session is to leave with a roadmap for post-sale success with any software solution of this type.

5:15 pm - 6:30 pm

Closing Reception and Private Collaborations