Agenda

MICA AGENDA 2020

Wednesday, February 5, 2020

Event Venue:

Flourish Atlanta
3143 Maple Drive NE

Atlanta, Georgia 30305

12:00 pm - 6:30 pm

Registration

12:30 pm - 1:30 pm

Lunch

1:45 pm - 2:00 pm

Welcome

2:00 pm - 2:50 pm

STR- Southeastern Product Review

Multifamily short term rentals are rapidly evolving into their own high-income asset class with its own operational experts, lenders and customers. Developers and operators from the Southeast will present case studies of various models - master leased, renter-initiated hosting, corporate rentals and lease-up period hotels. The goal of the session is to leave with a localized understanding of the revenue potential and operational challenges of this new business model.

Chris Burns, Senior Vice President, Lincoln Property Company

Curtis Edwards, Director of Sales, AirDNA

Meg Epstein, Founder & CEO, CA South

Nathan Hedges, Managing Director of Development, Allen Morris

3:00 pm - 3:50 pm

Innovation Implementation Deep Dive - Smart Home

We want conference attendees to leave with a clearer understanding of the step-by-step requirements of implementing new technology. In this session, a smart home company will briefly present its offering to a risk manager, a senior multifamily operator or developer. The panelists will critique the product, process, contract, project management, security and other concerns that emerge during due diligence. The presenting company will be supported by a client that has already implemented the solution and can address the concerns of the evaluators with their own hard-won experience.

Ian Davis, Founding Member, Davis Craig 

Jeff Kok, Chief Innovation Officer/Chief Information Officer, Mill Creek Residential

Anne Ossewaarde, SVP of Asset Management, Preferred Apartment Communities, Inc.

Felicite Moorman, CEO, Stratis

3:50 pm - 4:15 pm

Break 

4:15 pm - 5:05 pm

Great Human Experiences without Technology

Innovation isn't just technology and software. Apps and wifi aren't the only things residents value. Connectedness, health, fitness, engagement and community can be key improvements - for residents and associates - in properties that lack them. Presenters will share program ideas for soft amenities that create goodness without silicon chips and instruction manuals.

Aric Ohana, Co-founder, Envoy

Everett Lynn, Founder & CEO, Amenify

5:15 pm - 6:30 pm

Networking Reception

Thursday, February 6, 2020

Event Venue:

Flourish Atlanta
3143 Maple Drive NE

Atlanta, Georgia 30305

7:30 am - 6:30 pm

Registration

8:00 am - 8:45 am

Hosted Breakfast Meetups

No conference can encompass all of the timely ideas for connecting attendees. Join a themed breakfast table to foster discussion on these topics:

- 5G- Implementation Discussion

- Battle of the Bots

- Self Showing State of the Union

9:00 am - 9:50 am

Transformative Solutions for Creating Housing Affordability

As the housing affordability crisis grows more dire, we are presenting several new ideas from companies that take new approaches to making land, financing or building more affordable per unit.

- Land utilization
- Modular building and 3-D printing
- Equity-building while renting
- Co-living

Bryan Copley, CEO, CityBldr

Matt Hoffman, Managing Partner, HousingTech Ventures

Matthew Micksin, Director of Real Estate, Common

David Sullivan, Co-Founder & CEO, Till

9:50 am - 10:00 am

Networking Break 

10:00 am - 10:50 am

Innovation C-Suite Interview

Cortland has done so much to create a resident-facing strategy, as well as systemically implement the change and technology to support it. Mike Gomes is Chief Experience Officer and Scott Moore is Chief Information Officer. They work closely as business partners to bring the best of branded, consumer experience to residents of Cortland's 60,000 unit portfolio. Their examples is helping to move the industry forward and improve how we think about the buildings as a human environment. Our far-ranging interview will cover topics such as:


- Creating a durable innovation strategy that involves all stakeholders
- Committing the company and its investors to a vision that is differentiated from the pack
- The financial benefits of driving change in multifamily
- Innovation leadership - staffing and training teams that can adapt to new ways of creating value
- Examples of how Cortland approaches partnerships with vendors
- Process change management
- Financial planning for successful innovation
Attendees should leave with an overview of how to think about innovation and technology as sustainable, scalable investments that improve the apartment living experience.

 

Mike Gomes, Chief Experience Officer, Cortland

Scott Moore, Chief Technology Officer, Cortland

11:00 am - 11:30 am

Networking Break 

11:30 am - 12:20 pm:

Not a High-rise - Amenity Solutions for Affordable and Workforce Housing

90% of multifamily communities are not Class A, infill high-rises. Most technology and amenity solutions target the wealthiest demographics and are not viable in middle-income family communities. Our goal with this session is to highlight amenity services and conveniences that differentiate living for the mass of renters.

Doron David, Vice President, Flex

Paraag Sarva, CEO and Co-founder, Rhino

Adam Pittenger, CEO, Moved

Alex Wey, CEO and Founder, Aerwave

12:30 pm - 1:15 pm

Lunch

1:30 pm - 2:20 pm

Demographics, Politics and Trends

Long-term wages are flattening for most of America. Dollar General stores are outpacing the creation of all other retail. High-income, highly-skilled workers can work anywhere on the globe. Rent control initiatives are on the rise and part of the conversation in presidential politics. Can a market researcher or economist create an understandable narrative around all of this? What does it mean for the near future of investing in and operating multifamily communities across the United States?

Andrew Beveridge, Co-Founder, President and CEO, Social Explorer

2:20 pm - 2:45 pm

Caffeine Break

2:45 pm - 3:35 pm

Institutional Broker Opinions of Value - STR Case Studies


Case Studies

  • Master lease

  • Renter-initiated

  • Hotel in lease-up

 

Jacob Albers, Senior Research Analyst, Cushman & Wakefield

Jacobie Olin, President, C2G Advisors

3:35 pm - 4:00 pm

Networking Break

4:00 pm - 5:00 pm

Innovation Implementation Deep Dive - Software

In this session, a marketing software company will briefly present its offering to a risk manager, a senior multifamily operator or developer. The panelists will critique the product, process, platform integration, contract, project management, security and other concerns that emerge during due diligence. The presenting company will be supported by a client that has already implemented the solution and can address the concerns of the evaluators with their own hard-won experience. The goal of the session is to leave with a roadmap for post-sale success with any software solution of this type.

Dana Dunford, CEO, Hemlane

Jeff Jerden, COO, Veritas

Rebekah Kelman, Director of Community Business Systems, Cortland

Caren Maio, CEO & Co-Founder, Funnel by Nestio

5:15 pm - 6:30 pm

Closing Reception and Private Collaborations

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