Agenda

© 2019 by JOSHUA TREE CONFERENCE GROUP

2020 Agenda Coming Soon!

MICA 2019 AGENDA

Wednesday, February 6, 2019

Event Venue:

Flourish Atlanta
3143 Maple Drive NE

Atlanta, Georgia 30305

12:00 pm - 1:00 pm

Marketing in the Age of Assistance sponsored by RealPage LeaseLabs

G.A. Bartick, Google Certified Speaker

Understand the "age of assistance" – a time when customers are more curious, demanding and impatient than ever before.  Learn how to maximize marketing efforts for this audience through your use of digital advertising.

1:00 pm - 2:00 pm

The Future of Innovation​ sponsored by RealPage LeaseLabs

Fredrik Eklund

Steven Ozbun, President, LeaseLabs & SVP, RealPage

Join us for this intimate session on the future of marketing, technology, sales and real estate. As 2020 quickly approaches, how do we stay on top of all the advancements in the mobile-first, digital world around us? With technology changing the game in real estate merging multifamily, hospitality and single family homes into living platforms, listen to fresh ideas that will keep us all on the edge of our seats.

2:00 pm - 3:00 pm

Mix, Mingle and Q&A with Google, RealPage LeaseLabs and Fredrik Eklund

Fredrik Eklund

G.A. Bartick, Google Certified Speaker

Steven Ozbun, President, LeaseLabs & SVP, RealPage

Join us as we toast with High Kick Rosé while mixing and mingling with Fredrik Eklund, Steven Ozbun and Google certified speaker G.A. Bartick. During this time you will be able to ask our speakers questions, meet, greet and photograph with Mr. Eklund at the RealPage LeaseLabs pavilion.

3:30 pm - 3:45 pm

Transportation State Farm Arena

Event Venue:

State Farm Arena

Home of the Atlanta Hawks

1 State Farm Drive

Atlanta, GA 30303

4:15 pm - 5:30 pm

Tour of State Farm Arena technology, amenities and customer experience

5:30 pm - 6:45 pm

Hosted Networking Reception at State Farm Arena

6:45 pm - 7:00 pm

Transportation Marcel

A VIP Evening with LeaseLabs

PLEASE RSVP FOR THIS EVENT TO nadine@leaselabs.com

Event Venue:

Marcel/Little Trouble

1170 Howell Mill Road

Atlanta, Georgia 30318

7:00 pm - 9:00 pm
Dinner – Marcel

9:00 pm

After Party – Little Trouble 

Thursday, February 7, 2019

Event Venue:

Flourish Atlanta
3143 Maple Drive NE

Atlanta, Georgia 30305

7:45 am - 8:30 am

Breakfast Roundtable Discussion

  • Transportation and Parking

 

  • Short-stay Housing Revenue

       Khushbu Sikaria, Vice President, Innovation & Product Development, Bozzuto

  • 5G Data Networks

       Robert Grosz, Vice President, Strategic Alliances, Boingo Wireless

  • Making Personal Investments in Venture

8:45 am - 9:00 am

Welcome and Gratitude

9:00 am - 10:00 am

Shared Use — Re-Allocating Space for Additional Revenue

Alex Enchin, CEO, WhereIPark

Jason Kamen, Director of Real Estate and Partnerships, WhyHotel

Jaja Jackson, Director, Global Multifamily Housing Partnerships, Airbnb

Moderator: Daniel Cohen, Founder, daydream apartments

Technology is making it possible at scale to master-lease the right to rent a multifamily building without being the property owner. New companies are acquiring the right to rent units out, but without buying the underlying asset. New forms of synthetic rental acquisition are creating new opportunities in real estate while giving property owners new options in monetizing their inventory. This session will look at the emerging market for whole-building rentals, alongside the markets for fractional wholesale rentals. We’ll underwrite some case studies and consider the analytics that owners and asset managers should consider when buying or reviewing an asset.
Key Takeaways:

  • New companies that can provide wholesale leasing options to owners

  • Entrepreneurial opportunities for managers, owners and analysts in understanding this market

  • Brainstorming how these options may impact financing and management of multifamily properties

10:00 am - 10:15 am

Break and Table Introductions by Table Hosts

10:15 am - 11:15 am

Underwriting Short-Stay Income for Investors and Lenders

Eric Broughton, General Manager, Multifamily, Expedia

Donald Davidoff, CEO, D2Demand

Ashby Foltz, Vice President of Product, Rented.com

Joshua Viner, Senior Manager – Multifamily, Vacasa

Moderator: Gigi Giannoni, Vice President of Marketing, Gable Residential

Have you heard about a buyer who lost a deal to a competitor using short-stay revenue to boost their expected yield? Owners, managers, counter-parties and lenders all have a vested interest in better understanding how to segment short-stay revenue (resident-generated, vacant-unit, purposefully allocated), and estimate it. As the magnitude of this revenue grows, multifamily will look to third-party data sources, an understanding of new underwriting factors and to reliably estimate the new, higher revenue potential. Asset managers will want new tools to help them understand when to add and subtract units from short-stay inventory and how to create models that maximize revenue when the options for using rental inventory have expanded.

Key Takeaways:

  • Information on third-party data sources

  • Case studies of the different segments of revenue

  • Underwriting criteria that differentiate short-stay from annual lease revenue

  • Differential operating expense information

  • Options in achieving this revenue

11:15 am - 11:30 am

Break and Table Introductions by Table Hosts

11:30 am - 12:30 pm Concurrent Sessions:

Deploying the Smart Home: Contracts, Project Management and Installation

Todd Butler, CTO, Niido, Powered by Airbnb

Ian Davis, Davis Craig Law Firm, Founding Member

Leslie Mathis, Owner, Streamline Multifamily Group

Susan Vickery, Managing Director, Trammell Crow Residential

Taylor Wiederkehr, Director of Innovation Services, BH Management

Moderator: Sharon Hatfield, Chief Operating Officer, CF Real Estate Services LLC

Smart home technology is exciting, intuitive and well-hyped in multifamily. Smart homes are a hot investment space, and technology companies are looking for scalable opportunities in software sales and direct-to-consumer sales while analyzing reams of data from utilities and sensors. But the complexities of installing physical hardware and implementing and integrating software are new and encompassing. We’ll ask for candid presentations of the keys to successful smart technology, from installation to training to risk management and maintenance.
Key Takeaways:

  • Contract and legal considerations in smart home partnerships

  • State of software integrations for various products

  • Details of installing new tech in existing properties

  • New development perspectives on when to invest in resident tech

Meet the VCs

Lindsay Hyde, Venture Partner, Moderne Ventures

Matt Knight, Investor, Shadow Ventures

A limited, small-group conference room gathering for eight to 10 attendees to personally meet VCs that focus on our sector. We will ask them to address capital formation trends, expected returns, challenges of our sector, and the convergence of strategic investors in properties and technology. Innovators should leave with a better idea of the breadth of investors available to talk to about their next company, and strategic investors and advisors should come away with an understanding of possible allies that are funding the types of innovations that are most important to their portfolios.

Key Takeaways:

  • Volume of capital available

  • Favored types of investment for larger investors

  • Synergies between tech investors, family office investors and property investors

12:30 pm - 1:30 pm

Lunch

1:45 pm - 3:30 pm

Collaborative Startup Presentations—Shark Tank is Dead!

Daniel Berlind, CEO, Snappt

Elliott Burris, Founder & CEO, Dynasty.com

Daniel Cohen, Founder, daydream

Karly Doble, Chief Risk Officer, Eusoh

Ashby Foltz, Vice President of Product, Rented.com

Kevin George, Chief Operating Officer, HelloPackage

Riley Kiltz, Founder & CEO, Craftwork Coffee Co.

Georgianna Oliver, Founder, Tour 24

Michael Patton, Founder & CEO, Fetch

Joshua Viner, Senior Manager – Multifamily, Vacasa

Moderator: Dennis Cogbill, Joshua Tree Conference Group

The new startup presentation is evolving. We’ll ask each table of attendees to visit for 10 minutes with a rotating cast of six to eight startups. Each startup company will make a short presentation, and the attendees will have 10 minutes to ask questions, network, and offer tips, thoughts and connections. Each table will have its own personalized experience of quick interactions with innovators, who may have opportunities for them to invest, implement or become vendors to the presenters.
Key Takeaways:

  • Personal connections to industry innovators

  • A broad look at various forms of technological and financial innovation available today

  • Due diligence assistance from attendees at your table

  • Opportunity to put the rest of the audience into context and allow for cross-connections

3:30 pm - 3:45 pm

Caffeine Break

3:45 pm - 4:45 pm Concurrent Sessions:

Blockchain Applied to Raising Capital

Margaret Rosenfeld, Research Triangle Park-area, Attorney at Law

Stephen Wink, Partner, Latham and Watkins

Blockchain appears as if it will be a foundational technology that provides trust, sharing, compliance, rules enforcement and flexibility. As such, it could have an enormous impact on the ability to unlock manual document processes such as qualifying investors and facilitating the secondary sale of real estate securities. As boring as it sounds, that translates into unlocking billions in value for syndicators of private real estate deals. Blockchain could possibly also facilitate large amounts of small-dollar international investments.
Key Takeaways:

  • Working examples of blockchain in use by the multifamily investment community

  • Forecast of the granular impact of a blockchain investment platform for a syndicator with small funds or individually-capitalized properties

  • Brainstorming of the business that may spring up in response to the technology

 

Technology Threats to Third-Party Management Companies (and Opportunities to Transform the Business)

 

Mike Brewer, ​Executive Vice President, RADCO Residential

A small-group discussion (eight to 12) for those most concerned about future directions for their management platform. Technology offers to streamline, consolidate and transform the leasing process and the role of the traditional third-party management company. Discussion will include re-shaping strategies to accommodate these threats and opportunities.

Threats:

  • Unattended, self-service leasing may diminish the importance of leasing agents

  • CRM and customer experience apps that offers more to residents than staff is able

  • Alternate uses of inventory in dense urban areas

  • Short-stay, lodging and corporate rental management companies

Opportunities:

  • Evolving to include short-stay and corporate rental management

  • Technology integration and project management

  • Revenue management for housing and lodging opportunities

  • Harnessing automation for efficiency

5:00 pm - 6:30 pm

Closing Reception and Private Collaborations